WICC

2015

In cities filled with like-minded people, many conform to using cold, skeletal granny carts when shopping for groceries. Streams of people wait in line at stores, physically and psychologically overwhelmed by the demands of city life.

Inspired by the impact of nostalgic design to evoke warmth and comfort, WICC reimagines the grocery cart with a blend of classic design and modern functionality. It is a cart that creates a unique bond with its users. Its simple, friendly appearance and traditional wood joinery mechanism foster a sense of connection, offering an experience that feels both familiar and personal.